After his studies, Mr. Navas Meeran joined the business in 1994, It did not take long for Navas Meeran to rework the business model and prepare for longterm growth. And, at the heart of his business model, was the core competency they had built up-an efficient distribution system. Navas Meeran attributes the success of Eastern to /‘ordinary people doing extraordinary work/’. In the West Asian market, the brand called Eastern pulled off a coup when it emerged as the largest selling curry powder brand in the UAE. Eastern is, at present, weighing several new opportunities like private labeling and capturing new export markets. Incidentally, Eastern is the largest exporter of curry powder.
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